CURRICULUM VITAE

Marketing & Fundraising Experience: 9 years
Customer Service Experience: 8 years
Management Experience: 4 years

DIRECTOR OF ANNUAL FUND,

September 2020 - Present

Stepped in to lead the small to midlevel donor fundraising strategy during a time of intense need for the Food Bank.
Raised 260% above budget during first two quarters
Improved content strategy and experimentation to produce the highest open, clickthrough, and donation rates of the year
Instituted project management and scheduling tools to increase transparency across the team, migrating the department Editorial Calendar from spreadsheets to Asana
Developed a messaging strategy, voice, assets around a new Executive Director
Doubled the team in size in response to dramatic donor growth, and built out processes to support better stewardship and data management
Served as an organizational leader on the Justice, Diversity, Equity, & Inclusion and Activities & Wellness committees. Facilitated the launch of the org's first all-staff chat channels to improve staff connection

October 2013 - August 2020

Proven performance: Five promotions over six years, from Associate to Senior Manager
Increased annual email revenue from $4M to $20M over a three year period
Oversaw an international team running campaigns in 30+ countries and 20+ languages, across channels from email, to social media, to search
Led designers, copywriters, analysts, and engineers to produce major assets such as an email preference center, Planned Giving materials, and annual reports
Developed donor cultivation and targeting strategies based on controlled A/B testing, and maintained conversion rates 500% higher than industry averages
Launched Facebook and Google ads program with a 200% ROAS (return on ad spend)
Created reporting systems and developed benchmarks and projections to better evaluate work
Conducted large-scale surveys and focus groups in markets such as Japan, India, Spain, and the US to create more localized donor personas
Hired, trained, and managed a team that grew 4x in size under my leadership

May 2013 - October 2013

Spearheaded a project to educate employer HR teams about changes resulting from the US Affordable Care Act, creating an outreach funnel through email and the company website
Processed administrative needs for a health insurance and financial consulting clients
Prepared quotes and proposals for large group renewals, responsible for a significant portion of company revenue

June 2012 - April 2013

Saw increase in sales and program utilization by a developing dynamic email marketing campaign, creating a multi-track automated program with behavior-driven scoring model
Improved brand development by producing copy for company websites, monthly newsletters, presentations, and investor reports
Implemented new reporting systems
Trained and supervised new employees in customer service and loan processing
Managed the development of two new loan products with banking partners

August 2008 - May 2012

Double major in English Literature and History
Honors Thesis: Il était une fois: Fairy Tales, Aristocratic Feminism, and the Creation of French Modernity
Worked part-time consistently throughout high school & college from 2006-2012 at RSI-ID Technologies, Business Choice Insurance Services, Downtown Berkeley YMCA, Wells Fargo Emeryville Branch

Interested in learning more about my qualifications? Contact me today.

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